TEF Expert Seminar: ‘Screening the Sublime’

Event Date: 
Sat, 21/01/2012 (All day)
Jill Craigie Cinema (Roland Levinsky Building)
Plymouth University
External Website Address: 

This Expert Seminar was a one-day public event intended to share research findings of a three year EU research project ‘Technology, Exchange and Flow: Artistic Media Practices and Commercial Application’ funded by HERA (ESF). The seminar was the third in a series of public events exploring the relationship between creativity and innovation in the traffic between industrial film, new media arts and the commercial exploitation of audiovisual media in the mid 20th century. Programme:

Saturday 21 January 2012: 10:00 – 12:00:

Keynotes / Screening

10:00 – 10:15: Welcome, Prof. dr. Michael Punt

10:15 – 10:30: Opening remarks Prof. David Coslett, ExecutiveDean, Faculty of Arts / Pro Vice-Chancellor,Plymouth University

10:30 – 11:15: Keynote Presentation Prof. Malcolm LeGrice

11:15 – 12:00: Keynote Presentation Prof. Tony Hill

12:00 – 12:30: Screening Research Materials / Plymouth Team

12:30 – 14:00: Lunch

14:00 – 17:30: Research Presentations

14:00 – 14:15: Prof. dr. Michael Punt, Introduction HERA JRP

14:15 – 14:45: Dr. Martha Blassnigg (Plymouth University) ‘Reflections on the Im/material in the Perception of Audio-Visual Media’

14:45 – 15:15: Martyn Woodward (Plymouth University) ‘Screening a Puff: Advertising Film and the Enduring Forms of Modernism’

15:15 – 15:45: Coffee / tea break

15:45 – 16:30: Prof. dr. Bert Hogenkamp (VU University) ‘Searching for Professionalism, Creativity, and Progress in Sponsored Film and Television Advertising’

16:30 – 17:15: Prof. Dr. Margarete Jahrmann / Prof. BrigitteFelderer (University of Applied Arts, Vienna) ‘Exhibiting the Subliminal. An ARG as RabbitHole to Research’

17:15 – 17:30: Closing Remarks