TEF Expert Seminar: Produsage and Popaganda, Strategies of persuasion in arts, early film,advertisment movies and games as key moments of agency.

Event Date: 
Fri, 13/07/2012 - 10:00 to 19:00
Kunsthalle projectspace
External Website Address: 




Propaganda and play are critically connected – in the new social network forms of Produsage (Bruns 2008). Regarded as a concept in media it invalidates the distinction between producer and consumer. The collective production in social media has the aim of persuasion. This symposium reflects Produsage and persuasive strategies in early film and advertisement movies as well as in games and arts. In order to communicate this research, curatorial practice, performance and new hybrid exhibition formats will be discussed as methodologies of arts research.

The symposium builds on panel discussions and the input of international speakers from international museums, arts universities, curators, museums and exhibition architects as well as independent game designers, performance artists and representatives of new interactive film funds. It will reflect the joint HERA research project TEF Technology Exchange and Flow and put a focus on the target of examining new arts research methodologies and dissemination in an exhibition game, and methods of produsage, as method derived from reverberations of uses of film, TV and games.

Curatorial practice, arts, and independent games designers and technologies development open new discourses on consumer and producer technologies and its exchange on arts avant-garde and commercial applications. The inquiries made in the research process question research methodologies by embracing public art, playful technologies and exhibitions. Researchers, artists and Indie game developers as well as curators will discuss these relations, and compare it to historic moments of intervention in film and publicity. This discourse will critically question film, TV and game technologies and practices as techniques of propaganda. Through the observation of phenomena of media use within historic and contemporary audiovisual media the symposium will implicitly question the correlation of arts and propaganda. The discourses in the Kunsthalle projectspace in Vienna will evaluate artistic practices and its commercial application in the distinct area of arts, exhibition design as game design and curatorial practice — as hybrid realities and arts research methodologies.


10:00 - 10:45 Welcome and Positioning of Arts Research

Gerald Bast (president die Angewandte/University of Applied Arts Wien)

Margarete Jahrmann (artist and researcher Die Angewandte Wien)

Eva Blimlinger (des. Rektorin Akademie der bildenden Künste Wien)

Barbara Fränzen (Leiterin der Abteilung Film im Bundesministerium für Unterricht, Kunst und Kultur)


11:00 – 12:30 TEF research/ Archives and museums as venues to test new methodologies of research
Mark-Paul Meyer (senior curator, the Eye Film Institute Netherlands)
Bas Agterberg (curator, the Netherlands Institute for Sound and Vision Hilversum)
Martyn Woodward (Michael Punt/ Martha Blassnigg, University of Plymouth, Transtechnology Research)
Bert Hogenkamp/ Rudmer Canjels (Free University Amsterdam)
12:40 – 13:40 Panel: TEF research/ Art and exhibitions, inside outside urban interventions and Alternate Reality Plays.
Brigitte Felderer (curator, researcher, die Angewandte Vienna)
Margarete Jahrmann (artist, researcher, die Angewandte Vienna/ Game Design at University of Arts Zurich)
Manfred Hermann (architect, researcher Vienna)
Axel Stockburger (artist researcher, University of Fine Arts Vienna)
Kristian Lukic (curator researcher, Novisad/ Bratislava)
Clemens Wolf (artist and urban interventionist Vienna)
15:00 – 16:30 Panel: Independent Game Design and Tactics of Persuasion
Fares Kayali(University of Technology Vienna/ University of Applied Arts, Vienna)
Peter Purgathofer (Institute of Design and Assessment of Technology, Vienna University of Technology)
Felix Bohatsch(Broken Rules, Game Design Company Vienna)
Alessandro Ludovico (artist and editor of Neural Italy)
Jörg Hofstätter (Ovos, Game Design Company Vienna)
17:00 – 17:30
analogsat / uli kühn
carrera carrer, Musikperformance mit Carrerabahnen 
Ongoing: Alternate Reality Conference Play: live performance by Michael Johannes Muik