Panel on sponsored film and video at ESSHC
TEF was represented at the recent European Social Science History Conference 2012 in Glasgow. In a special panel on ‘Commissioning Consumption – Strategies and Impact of European Sponsored Films and Commercials’ representatives of three different research projects presented papers. Sema Colpan and Lydia Nsiah (Ludwig Boltzmann Institut für Geschichte und Gesellschaft, Vienna) discussed the research project ‘”Sponsored Films” and the culture of modernization: interferences between aesthetics and economy in Austrian advertising and industrial film’ and showed some interesting examples. Bjørn Sørenssen (Norwegian University of Science and Technology, Trondheim) pointed out what a positive impact the discovery North Sea oil has had on the audiovisual sector in Norway. The research project that he is leading is called ‘Offshore Media: audiovisual Mediation of the Norwegian Offshore Oil Industry 1967-2000′. Bert Hogenkamp (TEF/VU University, Amsterdam) discussed the impact of video on the sponsored film sector in the Netherlands, which resulted in decentralisation and a new ‘ production mode’ based on television rather than documentary and avant-garde film. The panel ended with a discussion, chaired by Beata Hock (Universität Leipzig), on the similarities and differences in development of sponsored film and video production in different European countries. The conclusion was that comparative research could produce new insights into a research area that itself is very recent.