Copywriting Creativity: Creative Values, Cultural Heritage Institutions and Systems of Intellectual Property
The project analyses how globalising forces may stimulate or hamper creative forms of cultural production in concrete interlinked social spheres in Europe, India, Africa Australia and the Caribbean.
The digitisation of cultural archives makes them more accessible to the public. It also creates difficult challenges relating to copyright and intellectual property that were previously either irrelevant or had been thought to have been overcome. CULTIVATE was set up to address these challenges through a three-year research collaboration between the universities of Copenhagen, Uppsala, London, Utrecht and Iceland.
A major goal of this project was to generate a critical and useful discussion around the subject of intellectual copyright. In pursuing its objects, the project focused on recognising the seminal role heritage institutions play in making culture accessible and also encouraging new creative output. The ambition of CULTIVATE has been to address the overall relationship between creativity, intellectual property law and cultural heritage from a European perspective. This has been done against Europe’s unique background of multiple languages, cultures and legal traditions.