The History and Future of Fashion Prediction: University meets Industry

Event Date: 
Fri, 17/10/2014 - 09:00 to 18:00
Forum Zaal – M-Building, Erasmus University Rotterdam
Rotterdam, The Netherlands
External Website Address: 

You are invited to a conference this autumn, organised by Erasmus University Rotterdam on behalf of The Enterprise of Culture: International Structures and Connections in the Fashion Industry. This one-day event will bring together the scholarly world of fashion research and professionals of the international fashion industry, and opens the floor for debate.

Fashion prediction has played a tremendous role in the transformation of the fashion industry worldwide since the interwar period. However, fashion prediction is little understood by the public, despite the fact that it dramatically influences the collections every season. Although intermediaries and mediators have been active in the consolidating process of the fashion industry, their role has only been discussed recently by business history scholars.

The aim of this public conference is to explore the different forms and evolution of fashion prediction worldwide since the interwar period. Fashion prediction was and is exercised in different ways and by means of different institutions, including consulting companies, dedicated spaces during trade-fairs, department stores, dedicated divisions in major companies, and more recently, bloggers and internet trendsetting companies. The role and form of fashion predictions thus changed over time. This conference aims to find out how and why.

Speakers include American and European scholars, as well as representatives of the fashion prediction companies from Paris, New York and London. Professionals from the Amsterdam fashion world will comment on the fashion scene in the Netherlands and the role played by efficient fashion prediction. The Dutch experience will be compared internationally and confronted with existing theories on the fashion ecosystem.

Open to anyone with an interest in the business history of fashion, this event is particularly aimed at academics (e.g. in history, business, fashion), post-graduate students, curators, archivists, fashion industry, textile-related organisations and wider public audiences. Booking is essential as places are limited. The registration fee is €30 (€10 for students). See here for more information, including how to book.

Full details can be found on the project website: or email

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