Swedish Innovations and High Street Fashion: Past, Present and Future

Event Date: 
Thu, 27/03/2014 - 13:00 to 17:00
Swedish Centre for Architecture and Design
External Website Address: 

You are invited to attend a public conference this spring, organised in collaboration with the Centre for Business History in Stockholm, Sweden.

Featuring talks from fashion business professionals, academics in the fields of business history and archivists, this event considers aspects of the fashion industry during the latter half of the twentieth century.

The conference will address questions such as:

  • How has the fashion industry, particularly fashion retailing, evolved in the past century?
  • How can it be understood historically?
  • What can we expect from the future?

Moderated by Ingrid Giertz Mårtenson, the event includes the following speakers:

Regina Lee Blaszcyzyk, School of History, University of Leeds, History on the High Street

Ulrika Berglund, Stockholm University and Carina Gråbacke, Gothenburg University, Swedish fashion industry in the 20th Century

Jakob Östberg, School of Business, Stockholm University, A consumer culture perspective on fashion as taste regimes

Lena Patriksson Keller, founder of Patriksson Communications and Chairman of ASFB, the Association of Swedish Fashion Brands, The Shift in Fashion Communication

Alexander Husebye, CEO, Centre for Business History Stockholm, Why History Marketing

Jörgen Andersson, Global Marketing Director at the Japanese fashion retailer Uniqlo (and 25 years in H&M), ‘It’s not what you do but how you do it’

Open to anyone with an interest in the business history of fashion, this event is particularly aimed at academics (e.g. in history, business, fashion), post-graduate students, curators, archivists, fashion designers, textile-related organisations and wider public audiences.

The event is free but places are limited. Registration required by 24 March with anna.linderoth@naringslivshistoria.se who will also supply further information.

This event is organised by the Centre for Business History, on behalf of The Enterprise of Culture